Graduate knitwear designer Victoria Jones has been showcased as part of Not Just A Label’s ‘Black Sheep’ feature. NJAL selects designers they feel are “especially innovative, pioneering and striking in their work.”
Her final womenswear collection Psychedelic Furs is focused around the question of ‘What is bad taste?’ Directed around 1970s playful interiors, the seventies is often described as the decade taste forgot. Victoria plays on the idea of ugliness and how individuals perceive it. William Eggleston, Larry Sultan and Stephen Shore are among the American photographers she took inspiration from as well as old home interior design books by Terrance Conrad.
From the imagery she has drawn on colour, texture and pattern and directed them into knits, using mohair and furry yarn to create interesting knitwear evocative of shag pile rugs and contrasting checks. Dying her own yarn and fabric has enabled her to create a vibrant contemporary colour palette that is balanced across the collection.
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